TV Programs (or Magazines) -Marketing Behavior Class- Essay

TV Programs (or Magazines) -Marketing Behavior Class- - Essay Example This allowed one to analyze their specific behaviors and relationships to others within society. The two magazines which I was familiar with were compared to Entertainment Weekly and Life and Style. I wasn’t familiar with these two particular magazines and had rarely identified with them. When reading both magazines, it could be seen that they were based on the â€Å"Yuppie† lifestyle, as well as one which was interested in being an experiencer. This was from an individual who was looking at concepts that were created from self – expression and the ability to identify with the fashions and latest trends as a form of the expression. The belief with the experience is created from the fashions and trends also leading to the latest growth in society and holding a specific social status (Linquist, Sirgy, 2003: p. 133). It could also be noted that these two magazines targeted women that were younger, living in cosmopolitan areas and which were interested in the enterta inment and leisure which were a part of both of these areas. The extreme differences between both of the magazines are one which is important to note, specifically because it shows how the attitudes and behaviors constitute the main demographics which one has.